Why Work with Chicago SEO Consultant?

Our team of dedicated SEO consultants is comprised of the best and brightest minds in the business. We bring to the table innovative approaches and a true passion for helping our clients prosper and thrive in Chicago’s diverse and highly competitive market.
Our data-driven, battle-tested strategies eliminate guesswork and deliver results.
Call or message us today and find out why we’re Chicagoland’s preferred SEO services provider.

How Can I Help You?

WHO IS THOMAS B. VARGHESE?

Thomas B. Varghese is a top digital marketing entrepreneur in Schuamburg, Illinois. He helps businesses with lead generation, customer acquisition, SEO, reputation management, web design, and other digital marketing services.

Popular media outlets — such as CBS and NBC — often quote him as a reliable source of information. He has authored and published several articles online about business and online marketing. He is also invited, every year, to dozens of conferences, radio shows, podcasts, and webinars to share his insight on a wide variety of subjects including SEO and internet marketing.

Thomas was awarded the digital marketing professional of the year by US Congressman Danny K. Davis as a recognition for the remarkable work he did as a digital marketer in the past.

Chicago SEO Consultant

Leverage SEO to Corner the Market and Crush the Competition

Why is SEO so important in 2020 and beyond?
Did you know that around 89% of ALL purchase decisions made by B2C and B2B customers start with a search engine query? This includes both purchases made online, as well as those eventually made “in-store” or on-site.
Fact is, in today’s digital age, if you’re not focusing on ranking on Google, your business stands to lose up to 89% of potential on-site. Not to mention lost opportunities to build your brand, expand reach, increase authority, and more.
At Chicago SEO Consultant, we help local businesses leverage the power of SEO to dominate their market, outpace the competition, and grow sales and revenue.
Reach out today for a free, no-obligation discovery call and find out why so many Chicagoland area businesses trust us to help them uncover hidden opportunities and leverage the power of Google to drive success.

What is SEO?

Google evaluates and weights over 200 “ranking signals” that it uses to determine which web pages should show up in their results, and in what order, for any given search query. These signals, in conjunction with other mechanisms such as Rank Brain, user intent, and artificial intelligence, make up what is known as “Google’s Search Algorithm”.

This algorithm is in a constant state of evolution and flux, with Google rolling out hundreds of micro-updates (and a few major ‘Core’ updates) yearly. The job of an SEO consultant is to keep their thumbs squarely on the pulse of this algorithm, utilizing big data and experience to help their clients keep their digital assets (such as a website) optimized to perform throughout these changes.
In other words, Search Engine Optimization, often abbreviated as “SEO”, is the art and science of optimizing digital content and websites to rank on Google and other search engines for desired “search terms”.

This practice ensures that your company shows up online when and where prospective customers expect it to. Remember, if you’re not ranking for the search terms that drive new business, you can be sure your competition is.
Search engine optimization is generally divided into two primary strategies…

What is SEO?

Google evaluates and weights over 200 “ranking signals” that it uses to determine which web pages should show up in their results, and in what order, for any given search query. These signals, in conjunction with other mechanisms such as Rank Brain, user intent, and artificial intelligence, make up what is known as “Google’s Search Algorithm”.

This algorithm is in a constant state of evolution and flux, with Google rolling out hundreds of micro-updates (and a few major ‘Core’ updates) yearly. The job of an SEO consultant is to keep their thumbs squarely on the pulse of this algorithm, utilizing big data and experience to help their clients keep their digital assets (such as a website) optimized to perform throughout these changes.
In other words, Search Engine Optimization, often abbreviated as “SEO”, is the art and science of optimizing digital content and websites to rank on Google and other search engines for desired “search terms”.

This practice ensures that your company shows up online when and where prospective customers expect it to. Remember, if you’re not ranking for the search terms that drive new business, you can be sure your competition is.
Search engine optimization is generally divided into two primary strategies…

1. On-Page SEO

On-Page SEO refers to the strategy and implementation of optimizing individual web pages, their code, content and underlying performance technology in order to improve ranking and drive more hyper-targeted web traffic that translates to more sales, opt-ins, revenue or other key performance metrics.
On-Page SEO May Include:

  • Content strategy and optimization
  • Page speed performance
  • SSL / security
  • Internal and external linking
  • Text to code ratios
  • Usability/user experience
  • Design
  • Media (pictures / video)
  • HTML markup and tags
  • Schema markup
  • And more…

2. Off-Page SEO

If “on-page SEO” is the race car, “off-page” or “off-site” SEO is the jet fuel propelling that engine forward at lightspeed. As the name suggests, off-page SEO involves those optimization techniques and tactics that take place “off” of your own web pages.
Off-page SEO is critically important to optimization and ranking, with backlinks being the primary driving factor behind “off-page” techniques. But not just any links will work. IN fact, some backlinks and strategies can do more harm than good, causing Google to actually penalize your site (the exact opposite of what we want).

The Value of a Link is Based (in part) on:

  • The linking site’s popularity
  • Relevancy to your webpage
  • Freshness
  • The anchor text used
  • The trustworthiness of the underlying site
  • Number of outbound links
  • Authority of the site (domain age and metrics)
  • And more…

Think of each “link” as a “vote” for your webpage to rank for the terms it is optimized for. More votes, from the right sites, increases your chances of ranking well for that term.

What are the Benefits of SEO?

  • A better user experience (give them what they are looking for)
  • A cost-effective channel for high-quality lead generation
  • Improved conversion rates from organic leads
  • Establishes and builds brand visibility, credibility, and authority
  • Enhances accessibility across all devices (especially mobile)
  • Earns and captures market share
  • Works synergistically with all other marketing channels to improve ROI
  • Leads to reliable and consistent increases in sales, revenue, and growth